When buyers search for a Wholesale Paint Supplier for raw materials or inquire about Steel Coil Coating performance, one issue that frequently comes up is poor adhesion of the coating to the metal surface. In real use, someone might say “the paint is peeling off before installation,” or “our coated steel shows bubbles and delamination”. These are not just aesthetic concerns — insufficient adhesion can shorten service life, increase maintenance, and reduce corrosion resistance. At companies like Zhejiang Chenchong New Material Technology Co., Ltd., understanding why adhesion fails is critical for both quality assurance and customer satisfaction.
What Is Adhesion in Coil Coating?
Adhesion refers to how well the paint or protective layer grips the steel surface in pre-painted steel products. In coil coating processes, steel substrates typically receive a conversion layer, followed by primer and topcoat application in a continuous line. If any step in this sequence is poor, the paint may not bond properly, causing to failures in service.
Users in forums and industry discussions often ask why this happens, so let’s break down the main causes.

1. Surface Preparation Issues
The more common contributor to adhesion failure is inadequate surface preparation before coating application. Steel coils should be thoroughly cleaned, degreased, and chemically treated so that the coating can adhere. Yet:
Rolling oils, rust, and contaminants left on the surface act as barriers between steel and coating.
If the cleaning process doesn’t remove these impurities, paint may not wet the surface uniformly, making adhesion weak.
Poor cleaning steps are often invisible until tape tests or adhesion measurements reveal weak bonding.
2. Coating Chemistry and Paint Selection
Another factor lies in the chemistry of the paint used in the coating line. Not all paint systems interact equally well with steel:
Wrong resin systems or mismatched formulations may not bond optimally.
Additives that improve flow or appearance can inadvertently interfere with adhesion if not balanced correctly.
Issues like these can produce results where the coating looks fine initially but fails under stress.
3. Improper Application or Line Control
The mechanical environment of the coating line also matters:
If the coating application system has uneven roll pressure or inconsistent line speed, sections of the steel may receive uneven layers of paint.
Worn or dirty rolls can leave gaps or thin spots, which undermines adhesion across the surface.
These factors often point back to process control and routine maintenance of application equipment.
4. Environmental and Handling Factors
Even after coating, how coils are stored and handled can impact adhesion:
Humidity and temperature swings in storage may change how the coating cures or settles.
Rough handling or contact with tools and packaging can create micro-scratches that weaken adhesion over time.
These factors are not always controlled by the paint supplier or coil coater but can influence performance once the steel coil leaves the plant.
What Can Buyers Do?
If someone asks “Why am I seeing adhesion failures on pre-painted steel?” there are a few practical steps worth considering:
Work with a trusted Wholesale Paint Supplier that provides detailed data on surface preparation and paint chemistry support.
Ensure your Steel Coil Coating partner offers adhesion testing and documentation as part of the quality control process.
Include specific adhesion performance requirements in purchase orders and technical agreements.
Poor adhesion in pre-painted steel coil is a complex issue rooted in surface preparation, coating chemistry, application process control, and even post-coating handling. These factors are worth addressing early in any project involving coated steel materials because they directly affect longevity and performance. For companies like Zhejiang Chenchong New Material Technology Co., Ltd., proactively solving adhesion challenges is part of delivering consistently reliable products that meet client expectations.
If you’re evaluating suppliers or looking to improve existing coil coating performance, reviewing your adhesive bonding practices can be a valuable initial step.

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